But it is going to get huge. Think about web developers in 1997. They could charge a premium because there were few of them and few out of the box options (ie ugly template websites where you pay $50 for a full ecommerce site, 99designs, etc.).
Starting out doing consulting means you get to know a part of the market that most people are too snobby to touch (the whole "talking to your customers" thing) - though they are just as legitimate a customer segment as the people who will pay the egregious rates for custom.