Instead of just iterating on a solid business another case of promising infinite growth, which in reality is just a different form of pump and dump. Fire the executives.
Autonomy so they dont get a do nothing manager that wants meetings to discuss upcoming meetings.
Treat them like adults - also hire adults in the first place. Throw out well poisoners early on. Bullies, sexists, racists, over-competitive twats, ass kissers, boot lickers, etc if you somehow hired such types - throw them out too.
Pay must be market rate but doesnt have to be 500k for an api plumber.
Remote work so they buy a property they afford, settle down and raise a family.
And so on.
This is in opinion a very US-centric observation/expectation.