Someone doesn’t know finance.
Assets = liabilities + owners equity
This formula is like high school finance.
When Microsoft bought $250 million in Apple Stock, the Assets increased by $250 million and the owners equity increased by $250 million.
This is simple double entry accounting.
When Google pays Apple and Microsoft to be the default search engine, you still add the payment to Assets and owners equity.
When you borrow money - say the same $250 million - you still add $250 million to Assets. But then you add $250 million to liabilities.
You notice that in all three scenarios that Assets increase ?
By that simple equation, “Assets” increase by three methods to “fund” the company - through the regular course of business, someone buying into the company and via debt.
Again this is simple Finance 101.
> Most of Apple’s revenue comes from the hardware sales. But the hardware sales are very expensive. Even at 110%+ markups. The App Store sales is by comparison basically free
Now check your math against the publicly available breakdown of revenue and the overall profit and see how nonsensical your math is.
> Market share does mean something specific, but you chose to specify which market, and that wasn’t the important one, so your definition was not useful.
So which market share are you making up to make your comment logical?
> Which is doubly toxic because this is only due to Apple forbidding competition against itself on its hardware.
Are you really saying that Apple has no competition in the phone market??