There exist many, many businesses where V1.0 of the product can be the CEO scrambling with a cell phone, Gmail, and a spreadsheet. This is especially true for business process innovation type businesses like e.g. ZeroCater (which actually started out pretty much exactly like that). After you learn exactly where the painful bits are you can code to prevent them rather than coding for problems which may not ever be experienced by any human ever.

To this day, there's a couple of things where my workflow is "SSH into the box and run commands against the Rails console" because those tasks were never common/important/etc enough to justify even an hour writing up a tool to automate them.