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I would say I'd be willing to pay up to $20

Indeed, I read on TheVerge.com (I think?) some time ago about a guy who's completely self-sufficient and made upwards of $20k just selling themes on ThemeForrest for $10/download

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There's actually a couple of people who have sold over $1 million of templates on Themeforest.

Really? That's fantastic for them and ThemeForrest

Look up Orman Clark from PremiumPixels.com. He's sold well over a million dollars on ThemeForest. Unfortunately, the marketplace is now filled with a lot of get rich quick schemers. I know they're (Envato) trying to work on cleaning up the community, but it's going to be a challenge as the market grows. If you want to be successful on ThemeForest in the long-term, I suggest building your own brand to co-exist with the marketplace. Orman serves as a good example of creating a brand differentiated from others. His sense of design is incredible and his success is well deserved.

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