Fast forward 20 years later. I think I've spent close to [redacted] on the website and team to help with it. I don't even want to think about my own labor costs. These days the google results for my niche are entirely dominated by an ugly purple wordpress blog ran by non-native English speakers that gets hacked every few months with a redirect to porn or russian sites. Their information is frequently wrong. It doesn't hurt their rankings at all. Yoast through it bro. Keep up the great work Google.
The entire story was posted on twitter last year by some shocked SEO researcher last year https://twitter.com/paulk139/status/1550532282288508929