Now that DRM are part of the web standards, and TPM are generalized, it's game over.

I predict youtube will escalate this way:

- Pump up aggressive anti ad block measures.

- It will fail, so they will enforce DRM so that they have control.

- It will not be enough, so they will ask to only serve DRM to "trusted browsers".

- And it will not suffice, so the trusted browser will have to run on a trusted OS checked by hardware.

That will work since almost nobody will take the risk to jailbreak their expensive device.

And we will all have lost.