Linda Khan's article here is, IMO, one of the best overviews of why: https://www.yalelawjournal.org/note/amazons-antitrust-parado...
What's frustrating is that this requires legislative change, which, given the current political climate, seems like a sisyphean task.
hell, CMA only complained about the cloud business.
FTC tried to do something, but failed so spectacularly that even the judge had to say "you have to defend customers, not sony".
It is because Microsoft isn't anywhere close to being a monopoly in games.
You could have just read the comment to get the answer to your question.
If not, I don't see what the problem is.
It isn't anti-completive to simply sell a product for a better price unless you are dumping (selling under cost to drive competitors out of business).
i wish people realize that king is probably earning more than activision and blizzard combined.
and guess what? king is a mobile app company, nothing to do with xbox's main business.
it is significantly different because back then Microsoft was close to being a monopoly in the relevant market.
Thats the difference. Microsoft is not that in video games right now.
Giving stuff away for free or cheap and bundling is completely fine if the company doing it isn't even close to being a monopoly.
> than the anti-competitive behavior that Microsoft was brought to court for in the 90s?
The anti competitive behavior that they were brought to court for was not bundling.
Instead, it was for being close to a monopoly while also engaging in bundling.
Bundling is only anti-competitive if the company doing it is close to being a monopoly.
Thats the answer to the question. This answer was already given to you.
It is not a red herring.
Instead, it is the most important factor for determining if something is illegally anticompetitive.
* if a company does not have a large enough percentage of the market, then many actions become completely legal* <------ (hint. This is the central point and is completely uncontroversial)
> Again, Microsoft was not a “monopoly” in the 90s
It had over 70% of the relevant market.
According to court precedent ,that is absolutely within the definition of having monopoly power.
And Microsoft has no where close to that amount of monopoly power for anti trust laws to apply.
> You don’t have to be a monopoly to be anti-competitive.
You quite literally do have to have a large enough percentage of the market for something to be anti competitive.
If you do not have a large percentage of the market, then whole swaths of things are not illegal, that would be illegal if a large market share firm did the same action.
Is it literally a factor that determines if anti trust law applies.
This isn't controversial.
Feel free to look up all the information on the FTC website, if you actually care.
https://www.ftc.gov/advice-guidance/competition-guidance/gui...
The whole monopoly argument doesn't work, we'll just end up with duopolies, or perhaps triopolies. See iOS vs Android.
What we need is an adjustment of the rules, where e.g. the top 10 companies instead of the top 1 company are treated as a monopoly from an antitrust point of view.
This will give consumers more to choose from.
I don't think we're anywhere near close to that in the videogame industry.
I mention this to my Eastern European friends and they laugh at the level of corruption the US complains about (compared to what they’ve had for decades+)
These days I’m not that sure that the case (only talking about the Eastern European countries in the US)
Sony's gaming revenue is ~26 B
8 % of MSFT's revenue is from gaming = ~15 B
Nintendo 12 B
ABK 8 B
EA 7.5 B
( and that isn't including tencent and netease. i didn't bother trying to find figures for them but they are in the running here too )
What's wrong with subscriptions? It lets a distributor scrape off the excess profit. Games are a hit driven business. It sounds great when a platoform offers two or three times the cost of development to a developer, but the model won't really work unless some titles make like 10x. Listen to Jason Blum explain why Netfilx is terrible for independent film.
You will just see a lot less independent developers (not hobbyists) and small publishers. Maybe no one cares. I will probably be retired by then.