It doesn't matter _what_ you're selling. All that matters is that the hype train passes enough people that you can cash out your "investment".
Each investment round is the cash out for previous ones, and the last round is the IPO, where ignorant (no negative connotation, just unknowing) public is left holding the bag of air.
And like the MLM pyramid schemes, sometimes the product or service does have some value to some people. But it gets sold to anyone and everyone, most of whom have no use for it.
Most products or services don't need AI. But for sure, you needed to say BLOCKCHAIN somewhere in your business plan a few years ago, and now you need AI.
Eventually maybe we should just embrace hype trains and accept that people like to get excited about things they don't understand, or things that are imaginary. Just go ahead and sell them a dream. Put AI in your widget and make more money. It's ok. But don't believe your own hype.