Part of my challenge, (because of my obsession with build something people want) with jumping into my own startup is don’t have an “idea” or problem and how to go exploring it. So I feel I don’t have anything that people want. Since you have done a startup can you share anything that helped you through the ideating phase to pick a direction to start with? Any books or resources would also be great that expand on the ideating phase. If I had an understanding of how to go through that journey I would do that in my spare time and that would also allow me to jump into the idea more confidently when the time came.