> It’s impossible to both provide the best search results and try to optimize for the highest amount of ad-clicks. And if you’re a public company with an ad-based business model, you are legally required to optimize for the latter.
This is a widely held misconception, but there's no legal requirement to maximize profits. They're required to act in the interests of the corporation and its shareholders, but this is very broad and includes more than just wringing out every source of profit.
I'm a recent Kagi convert, and I'd say that Google's search product declining in usefulness is eventually going to impact its profitability.