Google Maps is the key lesson here. 10 to 20 times price increase, just because someone had a meeting. No justification or coherent strategy, just "sorry here's a shiv to the gut".
At least with Amazon, as chaotic as it is, you know that they just mark stuff up to the margin they want and let the market sort out what gets used. Google is into secretive grand strategy that changes completely anytime 4 product managers get together in a room.