The worst case of AI marketing that I have seen recently was an interview where the interviewee was describing ChatGPT 4’s capabilities. He was describing the model as having an IQ of 180 and comparing it to Einstein’s alleged IQ as well as ChatGPT 3, which had a lower IQ.

The subjectivity of IQ combined with the leading premise of being able to quantify a model’s performance with it is extremely disingenuous.

I can’t find a link, but I’ll share one if I do. I believe it was with someone in the C-suite at OpenAI.