We're switching to Free + Ad-Supported

This is a perfectly cromulent business model

This gave away the April Fool gag right in the second paragraph, but still had me laughing. Good work.

Since everyone on HN uses an Ad Blocker anyway, I'd recommend the Free + Spyware business model instead.

People don't have ad blockers for e-mails, texts, and audio which is where these ads would appear.

Hilarious. I can't wait to see content relevant to my interests in my PD alerts.

Finally a bold move that proves we aren't in a bubble.

Totally! If it was a bubble, PagerDuty would be paying their users a monthly amount to "get big even faster"

Unfortunately I missed the fact it was an April fools gag, as I tend to stop reading anything when I see the phrase "next Facebook or Google"...

Great. Now all I will have to do is to put the phone down for 30 seconds.