Responsive Design Patterns
lukew.com
lukew.com
What happens when a $5000 design is stretched out and looks different? Of course it's possible to code things that way, but my question lies with whether or not the bosses of these design firms are going to look at it and say "That looks fine, lets deliver it", or "That looks ugly, lets fixed-width it and design a completely different version for tablet". After all, you can't control what resolution your client will view your work in, and when they are paying that much money you want it to display the "best" way (ie. the same way it looked in Photoshop).
It kind of seems that in the very short term, the money flowing around front end design will be stuck in the past (IE7 support, no responsive design, distrust of css3 fonts, etc.) while the web in general will be moving in another direction.
The current problem is persuading the client that a responsive design is worthwhile. I still regularly encounter folk who don't understand the number of folk looking at the web using mobiles - let alone the necessity to design something to work on a variety of displays and contexts.
This is getting easier as more people interact with the web with more devices. Once folk actually use two different kinds of device to look at stuff online selling responsive solutions becomes much simpler. When it gets to three or four it sells itself.