Amazon sellers say they made a good living – until Amazon figured it out
npr.org
npr.org
In a way, all these sellers even got this opportunity because of Amazon. We have a pure marketplace, eBay, but that rarely moves the needle. Without Amazon these sellers would not even have started, or sold in eBay at a fraction of the volume. So, I doubt Amazon becoming a pure marketplace is a solution.
My personal preference would be for Amazon to go be the single source and close the marketplace, but doubt that’s the solution these folks want. Getting rid of all the scammy products and sellers will really clean it up, for me, and increase my satisfaction as a consumer.
Amazon will always compete better against smaller sellers due to volume.
The land for your business is at least in a country that isn't ran by you if not also just owned by a landlord that isn't you.
The materials you use to run your business are almost certain sourced from not you.
The lesson isn't "Don't build your castle in other people's kingdoms" it's make sure you have contingencies for your suppliers.
And Amazon is using this monopoly leverage to squeeze its small shippers. Amazon makes them pay to advertise on Amazon, but Amazon's own products get top billing for free. Amazon makes them pay for shipping, but Amazon ships its own products for cheap. Amazon punishes them if they list their products anywhere else for a lower price. And when Amazon sees a seller who has found a successful niche, Amazon can put its own product at the top of the search page for cheaper and instantly shove them out of that niche. "Both a marketplace and a competitor."
Holding on to a few shares (as a regular joe), you do not have any influence on the company (re: enshittification). A monopoly that is publicly owned, does not make the situation more palatable.
For me that is the root of Amazon's problems that I have now. That is where all the fakes, and counterfeits, and dangerous devices exist.
Instead of encouraging more small sellers, Amazon needs to police them much, much better.
NPR factchecking is not what is used to be.