These camera companies need to invest more in their software. Superzoom, night sight, subject tracking and smart autofocus should be table stakes. Auto mode on my mirrorless should at least be on par out of the box with my phone. It's sad that the pixel phones with very old Sony sensors can take better 10x pictures than mirrorless out of the box. They need to worry less about better lenses and sensors, and worry more about better onboard compute capabilities.