It's actually sad and rather weird at the same time. The Japanese motor industry has been caught completely flat footed in the future car stakes - despite arguably starting ahead of the pack with the Leaf, Prius etc - and now spends its time desperately trying to make various random techs 'sexy' as they scramble to catch up.
If they spent half this time making cool EVs, or delivering great battery improvements, they could be back in the game. Instead of letting China dominate more with each passing month. So strange.