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I have one of these, and only in a very specific environment is it convincing as not-a-TV (aside from the concerns of privacy and their proprietary app).

Especially at night, I find the backlight makes it painfully obvious that it's just a TV and I'd much rather have something like e-ink which blends into the surroundings.

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They look cool. Would be great to have an oled version without a backlight.

LED on oled stands for light emitting diodes, so they are a backlight.

"An OLED display works without a backlight because it emits its own visible light." https://en.wikipedia.org/wiki/OLED

While true, I think the original complaint about the backlight was more about the fact that the TV is emitting light, which a picture doesn’t do. OLEDs don’t solve that problem unless you want to display a black square.

The individual pixels (other than the black ones) would still emit light so it wouldn’t be convincing. A normal picture doesn’t emit any light.

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