How do you find these cofounders? I've thought about reaching out to semi-famous names in my side hustle's industry and seeing who is at least receptive to seeing what I've got, my vision, maybe partnering in exchange for a bit piece of equity. But at the end of the day cold outreach like that - especially the "hey look at my product please help me sell it" - seems even worse/harder than just doing the sales on my own from the get-go.