Hire CFO once making significant money ($1M/yr or so).
Start hiring PMs as soon as you see that you can have two product teams working together in parallel.
Start hiring PMs as soon as you see that you can have two product teams working together in parallel.
- $0 - $1M-ish, hire a part-time bookkeeper
- $1M - $5M-ish, get a director of finance / controller, who can manage AR/AP, audit, ASC 606, basic financial modeling, and your key rev benchmarks.
- $5M+ is when I'd consider hiring a CFO, but it really depends on your growth rate. You can probably get to $10M+ with a good dir of finance if you get them to hire a good FP&A person.