I agree completely with you on this.
In defence of the executives however is that some businesses will be seriously affected. Call centres and plagiarism scanner have already been affected, but it’s unclear which industries will be affected too. Maybe the probability is low, but the impact could be very high. In think this reasoning is driving the executives.
Personally I think it's priced perfectly - it's a really good typing assistant for obvious code, and helps me stay in flow longer.
In fact I'd pay double for a version with half the latency.
Can you measure the bottom line impact of using CI/CD, IDEs, static code analysis, source control, whatever tool ? If you don't know the exact numbers and are just guesstimating - are you actually accounting for the costs or just moaning because you don't like the tool ? Who even works with exact ROI numbers for these kinds of decisions ? I can't think of a scenario where accurately determining the ROI of any one thing is possible and it doesn't reduce to gut checks. Pretending it can be measured sounds as naive as people trying to measure developer productivity with fixed metrics.
Cost of Copilot is so low that it's under discretionary spending - it would take more time to figure out the actual value than to pay for people that want it. People already figured out that it's better to just allocate a budget to individuals, let them decide which tools work for them and go trough purchase requisition and approval dance for big ticket/external dependency items where the impact is worth the time spent on making the decision.
I’ve said it before, but as someone to whom “AI” means something more than making API calls to some SAAS, I look forward to the day they hire me at $300/hour to replace their “AI strategy” with something that can be run locally off of a consumer-grade GPU or cheaper.
It started a few years back and it is now really inflamed with LLM, because of the consumer level hype and general media reporting about it.
You can perceive that by the multiple AI startups capturing millions in VC capital for absolutely bogus value proposition. Bizarre!
Some businesses in some industries can follow a strategy of "never do anything until it's a well established process", others cannot.
While I agree with you in general, I don't think this bit is particularly fair. I'd say we know the limitations, and we also know that using LLMs might bring some advantage, and the companies that are able to use it properly will have a better position, so it makes sense to at least investigate the options.
This only appears so because we here have some insight into the domain. But there have always been hype cycles. We just didn't notice them so readily.
The speed with which this happens makes me suspect there is a hidden "generic hype army" that was already in place, presumably hyping the last thing, and ready to jump on this thing.
In Capitalism, you grow or you die and sometimes you need to bullshit people about growth potential to buy yourself time