Virus scanners and adblockers serve a similar purpose these days, they prevent access by malicious actors. If a service asks you to disable the virus scanner, would you do that too?
If they want me to pay for content produced by 3rd parties... sure, if they're distributing that money fairly to those parties why not? But I'd still run an adblocker.
The argument "If you don’t like ads and desire to continue using the service, it’s time to consider paying for it." doesn't make sense to me. Anytime any service has asked to be paid to avoid ads? Ads got added on later on anyway.