Yet we don't do it. A sort of digital rigor mortis has descended upon the land. A comatose capitulation, complete lack of vital signs, let alone the lust for life that characterized the early period of the Web when everything seemed possible.
The "network effect" is really a psychological and economic mind game. Once a sufficient number of people were conditioned (tricked by novelty and lack of education and regulation) to consider it a "reality" it became a runaway self-financing monopoly.
A collective digital hallucination that is actually against the self-interest of the vast majorities, based on rather dodgy foundations and atypical of how societies are generally organized. It was never a perfect world but it never flirted so closely with a surveillance dystopia.
This state of affairs becomes very puzzling when it is now almost a point-and-click exercise to setup the equivalent of the early facebook or twitter or skype etc (#fediverse, #matrix, you name it). Either this is the darkest hour before dawn or it is the darkest hour, period.