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>At least the ACM never attempted to hang on the coattails of the the Nobel Prize by naming the Turing award for Alfred Nobel.

Aren't they riding on the coattails of Turing instead?

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Turing wasn't nearly as well known as he is now. The cryptoanalysis of the Enigma remained classified until the early 1970s, long after the Turing award was established (the first award was given in 1966).

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