Manually clicking every flower to see what it says is a nightmare when on a typically social network it takes scrolling dozens of posts before finding something interesting you would read or engage with.
Manually clicking every flower to see what it says is a nightmare when on a typically social network it takes scrolling dozens of posts before finding something interesting you would read or engage with.
Why do you say that? What is "effective" media?
Although, by forcing me to click on everything, that’s a signal to ignore everything. So mission accomplished?
I think something is effective if it helps the user accomplish a task they want to partake in and addictive if it convinces the user to check out other unexpected content. Eg Facebook is addictive because people spend hours scrolling their feed hoping to luck into dopamine, but I would say they’d just be benignly effective if that time was an intentional activity that people just find valuable to be worth it — say, searching for information on out-of-touch loved ones.
There’s infinite edge cases to evaluate and make intuitive calls on from there, but that’s my high level definition. Do you see why I would defend the proposed UX change following it?
Social media needs to be more ineffective, because the effectiveness is what renders these environments anti-social. James P. Carse once made the same point about travel. A lot of people nowadays are obsessed with traveling fast and effectively, yet ironically they skip the actual traveling, which is the part between A and B, the exploration you do on the road. People will hop through 20 cities but have not changed at all, or talked to anyone, they've eliminated the experience they were looking for.