BB could get my business if they doubled down on security, privacy and encryption. I'd love to see them end up with a product that was sort of like what Whisper Systems was trying to do with Android. In particular I'd love enterprise messaging that didn't need any 3rd parties to hold keys, and an ability to use some kind of removable smart card with a cryptographic processor that when removed rendered the phone data inaccessible. These kind of features are becoming more and more needed everyday as mobile attacks (both physical and remote) become more common as well as more and more situations become off limits to mobiles. I have a number of clients that have no good solutions for high risk employees, especially when they're travelling. It's a natural fit for BB and a market they're still the most plugged into - and one no other smartphone vendor is particularly interested in (save motorola, sort of)