We do signup, including captcha, email confirmation step, record IP addresses, extensive check against temporary/burner/disposable email addresses. Still 10 people per day sign up multiple times. If people want to go over the trial period they will. Literally while I was writing this I got a notification of a repeat signup and sure enough the user hit their quota and just signed up with another email address to continue. That's the reason you see websites requiring phone number or credit card verification these days.