> The main vector I look at is how much control does the user have over the results they see?
This has been the trend in so much technology and I think that's why there's such a slow, grinding, complete distrust of Silicon Valley going on. When all this stuff was new and interesting, you did a Google search to find stuff. Sometimes, by law of probability, that stuff was indeed something you wanted to buy. Now, all queries are subject to change so they can put a product that paid them for exposure in front of you, completely irrespective to if that product is relevant to your search or will solve a problem for you. Social media feeds used to be a chronological timeline of things your friends posted; now they are a selection, made by an algorithm you cannot interrogate, of the "most interesting" (judged on metrics you do not set and have no control over) things your friends have posted. Some of them today, some six weeks ago. And, between nearly all of them... is a product that paid for exposure, that is probably at least tangentially related to things you're interested in, but could not be, and more importantly, was not requested.
And, if you make the terrible, awful mistake of browsing any of these sites without an account, prepare for an absolute FIREHOSE of the worst, crummiest, most exploitative, total and complete bottom-of-the-barrel content, the widest possible net designed to ensnare anyone who passes by to watch a marketing grad in his 30's give 500 people in the developing world dental care, or whatever the fuck, set to copyright free music with as many ad placements as they can stuff into the thing.
Increasingly the Internet is not for us, it is certainly not by us, it is simply where you go when you are bored, the only remaining third place that people reliably have access to, and in true free market fashion, it is wall-to-wall exploitation. People selling their bodies because they can't get access to enough money to live, people desperately trying to sell things they've made because time cannot be utilized anymore without a financial benefit if you want to remain solvent, and of course, massive corporations posting billboards large enough to cover the sky, in every direction, every place. A new spot springs up, a new gathering spot that promises to be better, and it gains traction because everyone is so sick of the rest of it, and then in short order once enough people frequent it, the ads go up, the beggars appear, your friends are hidden behind a cylinder of recommended bullshit that surrounds you, and it joins the cavalcade of endless irrelevant nonsense that makes up the spaces you fled, just in time for the next one to pop up nextdoor promising it won't do the same.
God I am sick of the Internet.
Also apologies for the tangent.