How is this fair? Doesn't it qualify as "sexism"? You know the thing that was heavily debated on HN in the last weeks when some people were treated based on their gender? "I mean these people are put forward because they are %s, and if they were not %s they would not even qualify to a full page article. Based on that story %s seem to have an easier time because of their gender" % ( "women", "women", "women"). Sorry for the Pythonic syntax but if you saw "men" instead of "women" you'd have totally different stories and the big S word: sexism.
Plus, the ideas might be good for business but it's very very "girly". If I were a girl I would certainly feel kind of weird that out of the 4 ideas 1 is directed towards women, 2 are directly relevant to "standard" feminine tastes: clothing. Also the journalist is a woman... I want to see women promising us Big Data analysis or the new portal around cars, not some stuff that reinforce stereotypes!
I am sorry but I will say that sexism is gone when EVERY trace of it will have disappeared, and there won't be any "X women that succeed and they are awesome" but the title will be "Z ideas that will help you buy clothes" with guys and girls in the same article.