Fluorescence is one way to defend against the harmful bond-breaking abilities of UV light.
I suspect in many cases it is simply the biologically cheapest 'sunblock'.
I suspect in many cases it is simply the biologically cheapest 'sunblock'.
Also, the fur itself may degrade in UV, making it weaker, fading, and losing waterproofing and other properties the animal relies on.
And finally, the cost of fluorescence may be very small - meaning that it may have had some benefit at some point in the past, but there now no selective pressure to get rid of it.