I'm a little curious as to why this is even an article. It's inevitable and has no bearing on 99.99999% of people.
I get that it's low hanging fruit from a reporting / research perspective (sort of like the 'Twitter users blah blah blah' articles), but outside of the 'publish or die' mindset of churning out content this is pointless and continues to make 4-chan and these people seem much more relevant than they are.