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It's like Mercedes trying to charge a monthly subscription fee for heated seats. When you do something like this to consumers, you lose their trust and you will never gain it back.

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Unfortunately, people will misremember and trash unrelated brands' reputations online.

It was BMW.

Or maybe they just misremembered the exact shitty thing the brand did

https://www.bbc.com/news/technology-63743597

> Mercedes-Benz is to offer an online subscription service in the US to make its electric cars speed up quicker.

Mercedes did something similar, though: https://www.bbc.com/news/technology-63743597

AFAIK they offered monthly, yearly, and "unlimited" subscription. In that case what's the issue? Heated seats are frequently an upgrade option. What's the problem with offering payments as an option?

And, in fact, if you're only going to keep the car for a few years, the subscription may be cheaper.

Well, let's use our imagination for a minute and consider why they'd be happy to sell and "unlimited subscription", but not a subscriptionless, permanent feature.

Or rather than imagination, simply draw on experience with other companies and ither subscription models.

I'm not going to do the work of coming up with arguments for you. Stop beating around the bush and write out what you meant.

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