Honestly the most appealing thing for me is the seven years of software support. The Pixel 5 support leaves a lot to be desired, given that I don't even want to upgrade from the hardware.

The demo video of their AI photo editor was kind of mind blowing but ultimately not a feature I would use. I've seen a few complaints about their automatic photo processing as well, which you can't disable in the official camera app.

Overall the majority of their features seem to be software which is tied to Google apps/services, which doesn't sit well with me.