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Yes, next to pushing people to buy new iPhone every two years.

Why two years? My phone is almost two years old, when will I be receiving this push? =)

How do they do that?

In the UK at least Apple has a subscription-based iPhone upgrade program [1] to get a new iPhone every year. Makes sense as they want recurring revenue, but it does seem wasteful to promote that type of consumer behavior.

[1] https://www.apple.com/uk/shop/iphone/iphone-upgrade-program

You must return the old iphone when you upgrade, and I am sure it does not end in the dustbin :)

Yes, and in fact getting a trade-in price is dependent on having a relatively current working phone. They don't give you a trade-in for any random piece of broken metal, silicon, and glass.

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