Because if someone’s experience is that their cover letter never gets read, and they finally get the chance to automate writing a cover letter, they’re just going to follow the pattern they’ve always experienced.

I also love that the way things have worked for decades is applicants have to do everything by hand, but employers can automate as much as they want. Now suddenly applicants can automate just the writing of the cover letter and suddenly automation is bad and it’s all about being personal and what happened to the human touch lmao. This is just over a cover letter, by the way.

Also this is likely not applicants that are filling out one job application. We’re talking applicants that have probably spent weeks trying to apply for jobs. Spare then the 5 minutes of writing a cover letter for a job they’re probably not going to get for the 50th or whatever time.