Step 1. Write a crappy paper or make an otherwise ill supported claim in the scientific community.
Step 2. Scientific community says "hey that work is not good."
Step 3. Run to media outlets that are thirsty for "look at how this community doesn't permit alternative thought" narratives.
Step 4. Pivot into reactionary grifting, rake in patreon cash.
Step 1. Write crappy paper
Step 2. Seek peer review.
Step 3. Wait months for peer review
Step 4. Apply to journals for publish
Step 5. Wait months for journal publish
Step 6. Add paper to CV