A lot of the people I've helped or cooperated with are now managers that remember working with me and even though I've stayed an individual contributor I have a lot of leverage.
A lot of the people I've helped or cooperated with are now managers that remember working with me and even though I've stayed an individual contributor I have a lot of leverage.
While balancing the two of them is important, personally I'd prioritize building depth over breadth whenever I have the choice. You can only trade off your brand for so long. Shallow connections are good for bouncing between networks and climbing ladders, but eventually you'll need depth. Also, I'd rather work with people who value depth over those who treat shallow brand associations as a reliable proxy for qualities they find important in people with whom they work.
Also IMO, in general, thinking about this kind of stuff is revelatory of a transactional attitude that many will find offputting.
And sometimes, the people around the problems just refuse to collaborate. In those situations, I try my best for a bit, and then go look for something else. We only have so much time and energy, and we already inherit enough intractable problems that "must" be solved to go looking for more.