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In hindsight, that's a massive premium on the value of the gold. It might even have been cheaper to commission your own.

Not even that hard, there are many jewellers who will gold plate an Apple Watch for you: https://quickjewelryrepairs.com/articles/what-you-need-know-...

Almost certainly much less than 17k.

To be fair, the gold Apple Watch was not just gold plated, a substantial part [0] of it was actual 18k gold.