> Controversial content breeds engagement
It also breeds censorship. I'm allowed to watch a 15-minute long video about Steve-O's experience with PCP, but can't post a picture of my cannabis nug that I just bought (Got an account warning for 15 days because of this). I also got suspended for 15 days for posting a meme I found on Facebook itself.
This is why I'm considering switching to Tumblr for stuff like this. Although Tumblr censored a bunch of NSFW recently, and that's a slippery slope. I'm certain they can ban other types of content just for being slightly controversial.