Maybe Google Is Popular Because It's Good?
reason.com
reason.com
When I am an actual customer, e.g. nexus/pixel devices, g-suite, google fi, google fiber, I tend to like their products.
But I have long since stopped using Google Search. I use Firefox as my browser. I'm slowly transitioning my @gmail.com to my own custom domain (still hosted at g-suite though. for now). They've killed off a number of products I've used over the years. Wave. Hangouts. Reader. And more.
Google could be a dozen or more companies and I'd be fine with it. In fact, I think it would be a good thing for it to be broken up along a few different lines.
I'm fine with gmail and search. But I was disatisfied with my Nexus and Pixel phones, due to quality and support and with my Google Assistance device, which didn't match my use cases as well as Alexa devices.
And I found good alternatives to Reader and I also switched to Microsoft 365.
So a mixed result overall.
Music and Photos started this way, but eventually upgraded to allow custom domain accounts. Stadia was always gmail-only. Google One too. Home/Nest kind of works with a custom domain, but you can't share your devices with family members. There was a whole year there where it stopped allowing you to set reminders from a custom domain, and it still doesn't reliably work.
It's been a long time since I've set up a Google account - you might be able to use a non-gmail domain now and still be treated as a person (e.g. an iCloud user who wants to login to non-gmail Google products), but stay away from any sort of Workspace account as an individual.
But for generic search DDG gives cleaner results, and Google is 2 characters away using !g
Is anyone else using this?
For technical searches, Kagi was great. Usually more spot-on than Google, but not always.
For literally anything else, Kagi was not very good. Location-aware searches don't exist. Shopping results were also very bad. General searches (especially my favorite, site:Reddit.com searches) required several submissions and tweaks that Google didn't need.
I quit using it a few months ago. I will try it again in the future though.
That said, once upon a time, Google did things well. And every now and again they accidentally make a good product, get everyone using it, and then announce that you have a few weeks to rapidly migrate off of it because they're killing it off.
I guess their customers (the advertisers) like them well enough -- or at least know that they don't have much choice because they've killed a huge chunk of the competition.
Capitalism works best when there's regulatory pressure that stops a company from complacence.
Personally, I'm more concerned with Facebook. Social media is scary as hell, a massive experiment in human brain development with no regulation whatsoever.