Is it? I'm Googling but can't find any evidence for that.
Natural rubber tires still produce tons of dust, I can't find any reference to it being less harmful in our lungs, and even natural tire rubber seems to biodegrade on the order of thousands of years.
Natural tire rubber is still extremely processed. It's nothing like the raw latex that comes out of the plant.
So how is it 1000x better for the environment? Or even 2x better, honestly?
I'd love to believe it, but I'm surprised I can't find any references easily. Everything I can find refers to it being more sustainable to manufacture. Nothing about its effects on pollution.