The car noise problem is partially solved (or improved) by EVs, actually. The tires used on EVs tend to be efficient (low rolling resistance), which translates to less noisy tires. Additionally, their body shape tends to aim towards very aerodynamic so they have less turbulence noise. If they didn't do this, their efficiency would be much worse so it essentially becomes a necessity.
It's pretty evident when you drive next to a large vehicle with knobby tires meant for off-roading (Jeeps seem to commonly have these). The tire noise is easily MUCH louder, even ignoring any engine noise.
The other thing, broadly, is road construction can lead to a huge difference in noise from highways. I'm sure you've experienced huge differences depending on the road surface.