Source: RIM begins laying off high-level staff
theglobeandmail.com
theglobeandmail.com
Can you imagine Steve Jobs saying stuff like "maximize value for our shareholders"?
Steve was obsessed with providing a user experience that blew people's minds and designing products that changed the world. And he did, repeatedly.
RIM's leadership has no vision, and so there is no chance they will survive.
It's easy to hate on anyone by comparing them to someone phenomenally successful. But even Steve Jobs had his share of epic failures. And most certainly, doing things Steve Jobs style is not the only successful way to build a company as your post seems to imply.
Jobs did it by out-innovating, out-marketing and other stuff. RIM CEO is trying to do it his way. (which may or may not be successful.)
Compared to (just a few months ago):
"I don’t think that there is a drastic change needed."
Oh, RIM.
It's not clear that is what will happen. But at least now there's a chance.
I'd be willing to bet on low-end Android or WP devices taking the non-corporate blackberry market away (BB were the cheapest smartphones in the third world), leaving just the corporate/security/managed devices market up for grabs. This still belongs to RIM but is fast moving to other devices.
In the Bring Your Own Devices world, you pretty much have to support iOS #1 and Android #2 (pretty much all Android users in corporate environments will take a free iPhone if that's cheaper for the company than also supporting Android; the reverse, no). I haven't seen anyone except tech companies actually buying iPhones at the IT level for distribution, but plenty of people given a corporate phone buying allowance will do so. And, IT departments DO buy iPads, so supporting iPhone + iPad is easy.
It is sad that Apple doesn't care about the enterprise market directly; even if they just had a closely-allied company like the old Claris to build the management tools, consulting, etc., it would make it a lot easier to use iOS and macs in corporate environments.
I say this while fully acknowledging the obvious superiority of iOS devices with respect to touch responsiveness, app look and feel, etc. but I'd have to disagree. I would resist taking an iPhone over my corporate provided Android, it would feel almost impossibly crippling to go from what's effectively a fully functional portable computer to such a restrictive "consumer only" managed environment.
Considering the group configuration tools they provide, I don't think that's an accurate statement.