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Thanks for sharing this, I read the article.

Can anyone provide the difference between marketing and advertising? I lost my notes -- there was a formal definition IIRC.

(This issue has been a plague on social media since the site I used to brag "I can put you on the front page" of went bankrupt. Own your biases!)

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Marketing is anything that's for promoting sales, while advertising is running ads. Advertising is a subset of marketing. Word of mouth marketing (eg. refer a friend and you both get $5 off) is marketing, but not advertising.

Marketing traditionally encompasses: price, product, placement (distribution) and promotion.

PR, advertising and sales fall under different branches of promotion.

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