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Bing Rewards was launched in 2010 so apparently it's working enough to keep it around.

https://en.wikipedia.org/wiki/Microsoft_Bing#:~:text=Bing%20....

Google pays Apple $20b every year to remain the default search engine on iOS. Now that's desperate. Where were people going to go, Bing?

Google may be afraid that Apple would develop their own search engine, just like they developed their own maps engine and iCloud for email/photos. Apple, with their massive piles of cash, would have the resources to do that.

Or buy one, like Bing, and take it from middling to solid.

yes, the same way they went with Siri.

Or that Apple simply changes the default Bing, offering something less but greater than 0, and Google loses out on >20 billion in ad revenue.

Bing brought 12 billion in revenue in 2022. Just saying.

Whatsapp has their own version of ChatGPT. It's an arms race right now