A developer that cranks out a dozen little games will inevitably rely on trickery and deceptive marketing in order to convince consumers thier games are worth anything. Most of the games i play are from a developer dedicated to the continued improvement of a single title across many years. Factorio, subnautica, prison architect ... such games take focus. Entire careers can be dedictated to improving a single game (minecraft). The modern indi market demands long term commitment, not fly-by-night studios attempting is get in and out in months Among Trees burned many bridges with indi gamers willing to buy into games early.
Or you can develop mobile games powered by addiction and microtransactions. I guess that is a "market" too.