the first 'real' automatic like they exist today -- was eventually replaced by the PowerGlide, which yet again set a whole bunch of standard practices in place.
Beloved by hot-rodders everywhere for their ease of install and ubiquity in the field. My father has one in his project right now.
He, being a product of marketing like this, proudly responds with "No, Hydramatic!" when asked if his car has an automatic transmission. Cracks me up every time I hear it.