On the technical side, the patent is for Non-Uniform Constellations or NUCs. It's a modification of the modulation constellation points to match the error coding.
Traditional 64QAM:
https://www.w6rz.net/64qamrect.png
ATSC 3.0 64QAM for 9/15 code rate:
https://www.w6rz.net/64qamnuc.png
You can explore this with my open source ATSC 3.0 transmitter.
https://github.com/drmpeg/gr-atsc3
Demo clip.