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A "supposedly" whistleblower talked about this in detail. Meta was able to generate the whole life of a person from childhood to old age, and was able to simulate social media activities such as media posting, messaging etc.

I documented the original text here: https://twitter.com/prakgupta_/status/1630669890138025984

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Lex Fridman talked to Mark Zuckerberg about this just a few days ago [0]. It didn't sound like Meta is has good answers for how this should be done. So it seems unlikely that they'd be significantly more than 6 months into research like this (as the tweet chain says). It seems like Meta is exploring AI avatars, but for much more practical, menial tasks.

[0] https://www.youtube.com/watch?v=MVYrJJNdrEg&t=1994s

Sounds like a reference to the "Google People" parody: https://qntm.org/person

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